CRO Senior Specialist

Ready to shape how customers experience our digital channels across EMEA?

As our Experimentation & Conversion Rate Optimisation (CRO) Senior Specialist, you’ll take the lead on the EMEA Imaging Technologies & Communications Group (ITCG) Digital CRO programme, driving experimentation and optimisation across our entire digital ecosystem — from e-Commerce and brand websites to Amazon, mobile apps, email and paid media landing experiences.

You’ll champion a test, learn and optimise culture, turning customer insights and data into meaningful improvements. Through sophisticated A/B and multivariate testing, you’ll uncover opportunities to remove friction, improve customer journeys and create digital experiences that make it easier for customers to engage, explore and convert.

This is a highly visible role where your work will directly influence conversion, customer value and incremental revenue growth across EMEA. You’ll bring together data, experimentation and customer experience to help us understand not just what performs, but why, and use those insights to continually raise the bar across the Imaging Technologies & Communications Group’s digital channels.

If you’re passionate about experimentation, curious about customer behaviour and excited by the opportunity to make a measurable commercial impact at scale, we’d love to hear from you.

• Performance Optimisation: Drive optimisation initiatives through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders and ensuring optimisation coverage across ITCG websites, apps, emails and paid media landing experiences.
• Partnership Management: Supervise daily and weekly activities of agency partners to drive results. This includes ideation, testing prioritisation, brief reviews, UAT testing and QA, reviewing post-test results, and monitoring high-level programme KPIs.
• Cross-Functional Collaboration: Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation across all ITCG digital channels.
• Implementation of Successful Tests: Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation and broader channel deployment where relevant.
• Advocacy and Education: Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.
• Continuous Improvement: Continuously learn from industry peers and benchmark experimentation maturity against leading brands to elevate Canon’s digital optimisation capabilities.
• Personalisation Strategy: Spearhead the development and implementation of tailored strategies all ITCG digital channels, aiming to advance towards 1:1 personalisation. Utilise cutting-edge technologies such as AI and recommendation engines to drive transformative enhancements.
• Digital Experimentation Tools Relationship Lead: Your role will involve spearheading the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely. This includes scheduling regular meetings and QBRs to maximise tool utilisation and ensure comprehensive training for business users.
• Expertise: Be recognised as one of the in-house experts in the use of the following tools- Optimizely, ContentSquare, Google Analytics, and survey tools.
• Experimentation Framework Governance: Own and evolve experimentation frameworks, governance models, prioritisation structures, and statistical standards to ensure test quality and alignment with business goals.

• 3+ years’ experience managing CRO and experimentation programmes across multiple EMEA sites, either agency or client-side
• Expert knowledge of A/B and multivariate (MVT) testing programmes and platforms, such as Optimizely
• Proficiency in both client-side and server-side experimentation
• Expert knowledge of customer experience intelligence tools, such as Contentsquare
• Advanced knowledge of analytics platforms, including Google Analytics/GA4, with strong analytical skills and the ability to turn data into actionable insights
• Proven experience optimising customer experiences across multiple digital channels, including websites, apps, Amazon, email and paid media
• Experience developing and implementing site personalisation strategies
• A strong understanding of UX principles and practices, with experience working collaboratively with UX and UI Designers
• A good understanding of online acquisition channels, including SEO, PPC and CRM, and how they work alongside CRO to improve customer journeys and conversion
• A strong track record of managing CRO agencies, technology partners and other key stakeholders
• Demonstrated experience scaling experimentation programmes across multiple regions, markets and digital channels
• Strong project and time management skills, with the ability to manage competing priorities and deliver high-quality work on time
• Excellent interpersonal and communication skills, with the ability to communicate complex insights and recommendations clearly and concisely
• Basic working knowledge of HTML, CSS and JavaScript

Experience with Tealium iQ and AudienceStream, particularly for data collection and onsite personalisation, would be advantageous.

Canon Core Behaviours​

• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others

Salary: £47,863- £56,310 per annum, plus 10% bonus (dependent on experience)