Global Marketing Manager

Midlands, UK (Hybrid/Flexible)

About The Role

We’re looking for a strategic and hands-on Global Marketing Manager to lead and deliver integrated marketing initiatives across multiple international markets. This is a pivotal role where you’ll bridge global brand vision with local execution—ensuring campaigns resonate culturally while maintaining consistency worldwide.

You’ll play a key role in driving brand awareness, customer acquisition, and revenue growth, working closely with senior stakeholders and regional teams.

Key Responsibilities

• Develop and execute global marketing strategies aligned with business objectives, including brand positioning, campaign planning, and go-to-market strategies.
• Conduct market research and competitive analysis to identify trends, opportunities, and regional nuances.
• Lead multi-channel campaign execution across digital, social, PR, events, and content—ensuring localisation without compromising brand consistency.
• Manage global marketing budgets, track ROI, and optimise performance against KPIs (e.g., lead generation, conversion rates, brand awareness).
• Collaborate with regional teams, agencies, and cross-functional stakeholders (sales, product, finance) to align on campaigns and local adaptations.
• Oversee content strategy and development (web, social, email, video, SEO/SEM) for international audiences.
• Analyse campaign performance using tools such as Google Analytics, CRM systems, and marketing automation platforms, providing actionable insights.
• Build and manage global partnerships with media, influencers, and distribution channels.
• Ensure compliance with international regulations, including GDPR and other data privacy laws.
• Mentor and support marketing teams or coordinate across matrixed regional functions.

Experience

About You

• 5–10+ years in marketing, including at least 3 years in a global or multi-market role
• Experience in hospitality or a similar sector is advantageous

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Professional qualifications (e.g., CIM) or a Master’s degree are a plus

Technical Skills

• Strong expertise in digital marketing (SEO, PPC, paid social, email marketing)
• Experience with tools such as HubSpot, Marketo, Google Ads, Meta Business Suite
• Data-driven mindset with experience in A/B testing and attribution modelling

Soft Skills

• Excellent project management and cross-cultural communication skills
• Strategic thinker with a hands-on approach
• Strong stakeholder management and influencing skills
• Creative, adaptable, and comfortable in a fast-paced environment

Additional Requirements

• Fluency in Spanish is essential