Digital Marketing & Ecommerce Manager

Digital Marketing & Ecommerce Manager

About Lynx Golf

• Lynx Golf is a family-owned heritage brand with a modern, innovative heart. We believe golf is

for everyone and should first and foremost be fun. Our close-knit team is passionate about

delivering high-performance equipment through a no-nonsense, pragmatic approach that stands

out in the industry. At Lynx, we combine our illustrious and lengthy 55 year history with a

progressive, collaborative spirit, always looking for the next big thing while staying grounded in

our core values of excellence and inclusiveness.

The Role

• We are seeking a proactive, imaginative and commercially minded Digital Marketing &

Ecommerce Manager to take full ownership of Lynx Golf’s digital presence across the UK and

USA. This is a high-impact, varied role where you will blend strategic planning with ecommerce

management, digital marketing, website optimisation, paid advertising, graphic design and

content creation hands-on delivery, working closely with senior management to drive growth

and elevate the customer experience across our e-commerce platforms.

Key Responsibilities

• Ecommerce & Shopify Management
• Manage and maintain Shopify websites for the UK and USA markets.
• Build and customise e-commerce platform pages using Liquid, HTML, and CSS while optimising for
• UX and conversion rate optimisation (CRO).
• Develop new landing pages and improve existing and design new promotional pages as and when

needed

• Manage product listings, collections, navigation and merchandising
• Optimise website performance, speed and SEO
• Implement new Shopify apps and integration
• Troubleshoot and correct website issues

Digital Marketing Strategy

• Plan, manage and optimise Google Ads and Meta advertising campaigns to drive revenue across

all channels including Facebook, Instagram etc.

• Monitor campaign performance and optimize ROAS and develop multi-channel traffic-driving strategies.
• Oversee the production of reports and insights using Google Analytics and advertising platforms

Analytics & Reporting

• Analyse customer behaviour and site performance using Google Analytics 4.
• Monitor conversion rates and customer behaviour
• Produce regular performance reports and recommendations
• Track campaign effectiveness and marketing ROI
• Use data to identify opportunities for website and marketing improvements

Graphic Design & Creative

• Design digital assets for ecommerce, email marketing and social media
• Produce marketing materials including POS, brochures and product guides
• Design packaging and product graphics
• Create assets for product launches and promotional campaigns
• Maintain brand consistency across all touchpoints

Content & Social Media

• Plan and manage content across social media platforms
• Coordinate photography and video content
• Produce engaging creative for paid and organic campaigns
• Assist with product launches and seasonal campaigns

Product Launches & Marketing Campaigns

• Support the planning and execution of new product launches
• Create launch assets across digital, print and retail
• Coordinate marketing activity across multiple channels
• Work closely with trade sales to support retailers with marketing collateral

Team Leadership & Collaboration

• Manage and support a small in-house marketing team consisting of a Junior Creative and

Junior Data Analyst.

• Delegate tasks and coordinate workloads to ensure projects are delivered efficiently and to a high standard.
• Provide day-to-day guidance, mentoring and feedback to support the professional

development of junior team members.

• Work collaboratively across the team, balancing strategic priorities with hands-on
• delivery while ensuring resources are effectively utilised.
• Review and approve creative work, website updates and marketing activity before

publication.

• Foster a collaborative and proactive team environment, encouraging continuous

improvement and knowledge sharing.

Additional Responsibilities

• Manage relationships with external agencies and suppliers
• Assist with email marketing campaigns
• Maintain digital asset libraries
• Support wider marketing initiatives as required

What We’re Looking For

Essential Skills

• Proven experience with Shopify, Liquid, HTML, and CSS.
• Expertise in Google Ads, Meta Ads, and Google Analytics 4.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), InDesign, and video editing.
• Experience with Digital Marketing Strategy, PPC and email marketing
• Excellent organisational and communication skills with a self-motivated attitude.
• Strong commercial awareness and ability to see big-picture
• Ability to prioritise multiple projects at the same time, and with a strong attention to detail as well

as the ability to complete tasks efficiently.

Desirable Skills

• Background in the golf or sporting goods industry.
• Experience within golf or sporting goods
• Basic JavaScript
• Experience with AI tools
• Knowledge of UX/UI best practice
• Understanding of ecommerce merchandising
• DSLR camera skills and experience with AI marketing tools.

Why Join Lynx?

• At Lynx Golf, you’ll work in a collaborative and supportive environment where your ideas directly
• influence our brand direction. We foster a culture of professional growth and continuous
• improvement, encouraging our team to take pride in their work and celebrate our collective
• successes as we innovate for the future.
• Package Offered will include a salary commensurate with the level of experience and expertise
• gained by the candidate, pension, and inclusion into a company bonus scheme after a qualifying
• period. Candidate will be office-based and commuting to HQ in Weybridge must be possible.

To Apply

Please send your CV and Cover Letter to Sign in to view email