Lead Generation Manager

Freed Veneers Ltd. (WVH)

Leighton Buzzard (HO) – UK Coverage

At WVH, we're not just looking for someone to generate leads... we're looking for someone who loves building relationships, spotting opportunities and making things happen.

As one of the UK's leading suppliers of premium wood veneers and decorative surfaces, we're growing, and this brand-new role is a fantastic opportunity to be part of an exciting chapter in our journey.

If you're naturally curious, commercially minded and enjoy connecting with people, we'd love to hear from you.

About WVH

WVH is one of the UK's leading suppliers of premium wood veneers and decorative surface materials, providing innovative solutions to customers across the joinery, furniture, interior fit-out, specialist manufacturing and architectural sectors.

With a proud heritage spanning over 30 years, WVH has built an outstanding reputation for quality, innovation and exceptional customer service. We work in partnership with customers throughout the UK and internationally, supplying an extensive range of responsibly sourced veneers and decorative products that support creativity, craftsmanship and sustainable design.

Our people are central to our continued success. We are committed to creating a collaborative, inclusive and professional working environment where individuals are empowered to contribute, develop and achieve their full potential. We value integrity, innovation, teamwork and accountability, and we continually strive to deliver excellence in everything we do.

As our business continues to grow, we are looking for talented individuals who share our passion for quality, customer service and continuous improvement to help shape the future success of WVH

Job Purpose

The Lead Generation Manager is responsible for identifying, developing and qualifying new business opportunities to support the continued growth of WVH. The role will focus on building a strong sales pipeline through proactive lead generation, relationship development and effective use of CRM systems.

Working closely with the Sales Director, Marketing and wider Sales Team, the Lead Generation Manager will develop targeted campaigns, identify prospective customers, nurture relationships and convert opportunities into qualified sales leads.

The role plays a key part in achieving the Company's strategic growth objectives by increasing market presence, supporting customer acquisition and contributing to sustainable revenue growth.

Key Responsibilities

Lead Generation

• Develop and implement lead generation strategies aligned to business objectives.
• Identify and qualify new business opportunities across target markets.
• Research prospective customers and key decision makers.
• Generate high-quality sales leads through outbound activity, networking and digital channels.
• Build and maintain a healthy sales pipeline.

Customer Relationship Management

• Build and maintain strong relationships with prospective and existing customers.
• Develop customer engagement plans to maximise opportunities.
• Ensure all customer interactions are professional, timely and customer focused.
• Support customer retention through effective relationship management.

Sales Support

• Work collaboratively with the Sales Director and wider Sales Team to convert qualified opportunities.
• Arrange customer meetings and product presentations where appropriate.
• Support quotation and tender opportunities.
• Identify opportunities for upselling and cross-selling.

CRM & Reporting

• Maintain accurate customer records within HubSpot CRM.
• Monitor lead progression through the sales pipeline.
• Produce regular reports on activity, conversion rates and pipeline performance.
• Analyse sales data to identify trends and improvement opportunities.

Market Intelligence

• Monitor market trends and competitor activity.
• Identify emerging markets and potential business opportunities.
• Share market intelligence with colleagues to support commercial decision making.

Collaboration

• Work closely with Marketing to support campaigns and promotional activities.
• Attend exhibitions, networking events and customer meetings where required.
• Promote WVH professionally and positively at all times.
• Support continuous improvement initiatives across the business.

Skills & Competencies

• Excellent communication skills.
• Strong relationship building skills.
• Commercial awareness.
• Highly organised with excellent attention to detail.
• Self-motivated and proactive.
• Excellent planning and organisational skills.
• Strong negotiation skills.
• Ability to prioritise workload.
• Analytical approach to reporting.
• Team player.
• Professional and positive attitude.

IT Skills

• Microsoft Office
• Google Workspace
• HubSpot CRM (desirable)

Other Requirements

• Full UK Driving Licence (desirable)
• Willingness to travel.
• Flexibility to meet business needs.

Why join WVH?

• Be part of a successful, family-run business with over 30 years of heritage

• Join a genuinely friendly, supportive and collaborative team

• Work in a business with exciting growth plans and ambitious goals

• Have the opportunity to make a real impact from day one

• Birthday day off

• A culture where your ideas are welcomed and your contribution is recognised

We're looking for someone who is proactive, organised, confident communicating with people and excited by the challenge of creating new opportunities.

If you're ready to join a business where people matter just as much as performance, we'd love to hear from you.

To apply, please send your CV to Adam Sumner - Sign in to view email or get in touch for a confidential chat - 07960 139825.

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