Media Channel Manager

Media Channel Manager

FGH Business Centre 66-70 Vicar Ln, Bradford BD1 5AJ

Hybrid flexibility 2 office days per week

ABOUT THE ROLE

You will oversee & drive performance on all aspects of the PPC Channels (Brand, Non-Brand, PLA /Pmax and Demand Gen) working closely with our Media Agency who operate and manage our PPC accounts on a daily basis.

You will be responsible for directing the media agency by defining the channel strategies, audience targeting (including use of first party data), creative execution, and channel level performance alongside inflight optimisation to deliver the most efficient outcomes across these channels.

In addition, you will agree the search media strategy and roadmap working with Google as well as the media agency in order deliver new and emerging opportunities to drive the channel forward.

This role is also responsible for the feed management for paid media channels, working with our feed partner and internal teams, to monitor performance, drive feed health improvements and optimisations.

You will be performance focused by spending media budgets effectively and efficiently to hit ROAS and new customer targets, supporting our ambitious growth plans for the Freemans & Kaleidoscope brand.

You will also work closely within the Media Team and across wider internal teams in marketing, Buying & Merchandising and IT.

The management of relationships and clear communication with agencies and internal stakeholders is critical. You will need to collaborate with and coordinate different teams and be the interface ensuring everyone has what they need to make informed decisions and land PPC activity as planned.

A desire to learn through a testing approach as well as identifying innovative opportunities (across PPC or other channels) is also a critical component of the role in order to continuously improve and communicate actionable insights back to the business.

ACCOUNTABILITIES

• Plan and manage PPC (Brand, Non-Brand, PLA, Demand Gen) campaigns and media budgets, working with the other media managers to optimise budgets fluidly across channels to ensure we hit our key KPIs efficiently (Revenue, New Customers and ROI)
• Review daily performance and provide weekly reporting and insights to ensure the channel achieves its targets efficiently, taking action where needed
• Spot trends and provide deep dives into channel performance seasonally, and as needed, to gain insights and drive new opportunities
• Drive innovation through the channel making sure we are keeping apace /ahead of the market and deliver against the channel roadmap
• Build a close working relationship with Google to help understand latest trends, identify new opportunities to grow the channel and drive better efficiencies
• Build a close working relationship with internal teams to build knowledge and help agency partners understand latest business performance
• Run weekly calls with the agency and feed partner to deliver performance and keep the account on track
• Manage PPC budgets and forecasting
• Be committed to the fair treatment of customers at all times
• To comply with FCA regulations, where applicable
• Demonstrate behaviours in line with our Company values (Resilience, Empathy, Ambition, Commitment, Honesty)
• To take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work

ABOUT YOU

• Educated to A Level or Degree Level, OR have relevant experience
• Proven experience of working in digital marketing and PPC for 5+ years
• Ability to optimise investment and manage budgets effectively
• Results driven always looking for the next thing
• Experience of working with and managing a digital media partner
• High level of drive and motivation
• A confident communicator able to build relationships across teams and at all levels
• Excellent analytical skills competent in using reporting tools (e.g. Google Analytics, Google ads, Adobe), excel
• Strong project management skills
• Able to work under pressure to tight deadlines with high levels of accuracy
• Well organised and able to co-ordinate across departments and third parties
• A strong communicator, able to articulate at all levels from junior to senior management
• Can work individually and as part of a team

For over 100 years, Freemans has been at the forefront of home shopping, delivering quality products and exceptional service. We’ve accepted the challenge to transform our business into a modern, digital-first retailer.

With a rich heritage and an eye on the future, we are a forward-thinking, tech-driven online retail business, making fabulous fashion and stylish homewares accessible and affordable for everyone.

Based in West Yorkshire and part of the OTTO group one of the world’s largest online retail organisations, Freemans Grattan Holdings (FGH) is the home of familiar brands such as Freemans, Grattan, Kaleidoscope, and Curvissa.

WHAT WE OFFER YOU

FLEXIBILITY

We offer a range of hybrid and flexible working options to help you achieve a healthy work life balance. Our full time head office colleagues work a minimum of 2 days per week in the office, allowing the perfect balance between collaborative in-person team work and the flexibility to work from home.

TRAINING & DEVELOPMENT

Turning your job into a career is a real passion for us and our development programmes will enable you to grow in role.

We offer clear career pathways that will show you the way, outlining the skills, behaviours and knowledge needed to perform at the next step.

We invest in our colleagues, giving them all the opportunity to progress.

INCLUSIVITY

As a business, we depend on a fusion of identities, characteristics, backgrounds, and cultures to fully appreciate our people and our customers. Freemans has a long-standing commitment to ensuring fairness and balance.

Our company is an inclusive organisation where everybody can make the most of their talent and abilities. Our pay, reward, and progression approach is based solely on fairness and merit.

BENEFITS

We firmly believe that we should reward our brilliant people with extensive benefits to help them stay healthy, relax and re-energise, have fun, manage the day-to-day and plan for the future. Here are just some of our great benefits for this role:

• Competitive salary and annual bonus scheme
• 37 days holiday
• Private Medical Insurance and Healthcare cash plan
• Competitive pension scheme
• Paid paternity and maternity leave
• Incredible staff discounts
• Subsidised Canteen

Ready to apply?

If you’re excited about this opportunity and want to join FGH, click apply now to send us your application.

Further information

About Us Freemans Grattan Holdings