Internal Campaigns and Brand Manager

Internal Campaigns and Brand Manager

Salary: The starting salary is £28,579, which includes allowances totalling £1,754.

The salary is broken down as £26,825 basic salary, which will increase annually until you reach the top of the scale. Plus, a location allowance of £1,171 and a non-pensionable allowance of £583.

Completed applications must be submitted by 23:55 on 13 November 2026

Job Reference: 23060

Location: Westminster

Contract: Fixed Term 12 months

Work pattern: 21 hours a week (3 days a week). You may be required to work some weekend shifts and out of hours with appropriate notice.

JOB PURPOSE

There is no greater mission than keeping London safe, and our people are how we achieve it.

The Met’s Communication and Engagement function has undergone a major transformation, building a more innovative, focused and high-performing approach to how we communicate.

We are looking for an experienced and creative communications professional to help deliver high-quality internal campaigns and strengthen how we communicate with our workforce. The Internal Campaigns and Brand Manager plays an important role in helping colleagues understand the

Met’s priorities, feel connected to our purpose and have the information they need to support

delivery for London. This role exists to ensure our people understand where the organisation is

heading, why it matters and the role they play in delivering for the public.

Through high-impact internal campaigns, this role will support engagement, productivity and culture, ensuring colleagues feel informed, supported and proud of the organisation they serve.

Alongside this, the role supports the stewardship of one of the UK’s most recognisable public

service brands. You will help embed brand standards and ensure the Met’s identity is used consistently and credibly across the organisation to build trust, recognition and reputation.

This role requires an experienced and creative campaign manager who can deliver high-quality campaigns in a complex organisation, communicate difficult and sensitive issues clearly and confidently, and work effectively with a wide range of stakeholders and external suppliers. Reporting to the Internal Campaigns and Brand Lead, you will work closely with HR, Finance, Strategy, Transformation and operational colleagues, as well as teams across Communication and Engagement functions, to maximise the impact of every communication.

KNOWLEDGE, SKILLS AND EXPERIENCE

• Strong experience in internal campaigns and brand, with a good understanding of how communication can drive engagement and behaviour change.
• Proven ability to deliver innovative, insight-led behaviour change campaigns to internal audiences within large, complex organisations.
• Ability to use data and audience insight to identify target audiences, apply best practice and improve campaign effectiveness.
• Strong stakeholder management skills, with the ability to build effective relationships and provide professional communications advice that supports business outcomes.
• Sound judgement and credibility when managing complex, sensitive and high-profile communication issues.
• Ability to identify emerging issues, risks and opportunities and adapt communication activity accordingly.
• Demonstrable experience in communications planning and campaign development, including translating business challenges into effective communication plans using approaches such as OASIS.
• Strong project management skills, with the ability to manage competing priorities and deliver high-quality work to tight deadlines.
• Excellent writing, storytelling and channel management skills, with the ability to deliver communications through a range of channels and formats.
• Ability to plan and coordinate communications activity to ensure audiences receive clear, timely and consistent information.
• Proven track record of managing multiple campaigns and workstreams simultaneously while maintaining quality and attention to detail.
• Skilled in using audience insight and research to inform campaign development and evaluate effectiveness.
• Ability to commission and manage agencies, suppliers and creative partners to deliver high-quality outputs.
• Collaborative approach to working across teams, contributing to an inclusive and high-performing culture.
• An inquisitive and proactive approach, demonstrating ownership, resilience and a commitment to continuous improvement and innovation.
• High ethical and professional standards aligned to the values and principles set out in A New Met for London.

How to apply

To begin your career at the Met, please click the “apply button “. The application process requires a comprehensive CV, a Personal Statement, and an online application form. In your Personal Statement, you should explain your interest in the position and illustrate how your skills and experiences make you a suitable candidate. Please note that you should not submit two copies of your CV, and ensure that your documents are saved in either PDF or Word format, clearly labelled as CV & Personal Statement.