National Account Manager Retail

Role Overview: Fitbakes National Account Manager -

Core Purpose

Lead and grow strategic retail partnerships across major grocery and specialist accounts (Ocado and Holland & Barrett). Act as the commercial engine of the brand within these key accounts, driving sustainable revenue growth, market share expansion, and long-term value through collaborative Joint Business Planning (JBP) and flawless execution.

Key Responsibilities

• Strategic Account Leadership: Own the end-to-end relationship with tier-one grocery and retail partners, serving as the primary commercial lead to foster deep, mutually profitable partnerships.

• Commercial & Financial Ownership: Drive full P&L accountability across assigned accounts, delivering top-line revenue, gross margin and profitability targets while maintaining precise revenue forecasting and budget discipline.

• Joint Business Planning (JBP) & Sell-In: Design and execute high-impact, customer-specific growth strategies, including annual JBP cycles, strategic range reviews, promotional planning and high-conversion sell-in presentations.

• Omnichannel Retail Activation: Collaborate closely with other departments and 3rd party agencies to plan and deploy compelling in-store and digital activations that maximize brand visibility, trial and shopper engagement.

• Data-Driven Insight & Reporting: Leverage EPOS, category and competitor data to deliver actionable commercial insights, track performance metrics and dynamically adjust strategies to market shifts.

• Cross-Functional Orchestration: Lead internal alignment across Supply Chain, Finance, Marketing and Category Management to ensure seamless end-to-end execution of customer plans and optimal stock availability.

• Commercial Project Leadership: Spearhead strategic initiatives, new channel development, or process improvements designed to future-proof the business and enhance customer experience.

Key Requirements

• Experience: Proven track record of managing major UK grocery retail or high street accounts at a national or senior level within the FMCG sector.

• Commercial Acumen: Demonstrated mastery of P&L management, financial forecasting, and consistently hitting or exceeding demanding revenue and margin targets.

• Negotiation & Influence: Exceptional stakeholder management, communication, and negotiation skills with the ability to build consensus and secure profitable trading terms.

• Strategic & Tactical Agility: A balanced mindset capable of steering long-term strategic roadmaps while swiftly executing short-term operational priorities in a fast-paced environment.

• Analytical Fluency: Highly data-driven with strong proficiency in interpreting complex retail data sets (e.g., Kantar, NielsenIQ, EPOS) to shape strategic decisions.

Preferred Qualifications

• Education: Bachelor’s degree in Business, Economics, Marketing, or a related commercial discipline.

• Industry Background: Experience working within a Blue-Chip FMCG environment and navigating the dynamics of major UK multiples.

• Technical Skills: Advanced proficiency in Microsoft Excel and PowerPoint; familiarity with trade spend management and sales forecasting systems.

Renumeration and Package will be commensurate for the designated role,

Where you'll work

We love flexibility! You can work from anywhere in the Country/Region. However, we also value face-to-face connection, so we gather as a team once a month at our Cheltenham headquarters for collaboration, planning, and team-building.

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