Content Creator & Social/ Online Media Manager

Hours: 37.5 hours per week

Location: On site in Glossop, near Manchester

Contract: Full Time, Permanent

Nestled in the beautiful hills of Glossop, Reuben's Retreat is a place where families can make memories, build connections, find support and feel understood during some of life's most challenging moments.

We support families of children who face uncertain futures, as well as families who have experienced the loss of a child. Through memory making experiences, inclusive activities, counselling, holistic therapies and family support, we strive to ensure every family feels valued, supported and cared for.

As Reuben's Retreat enters an exciting new chapter of growth, including plans to introduce family apartment stays as part of our expanding support services, we are seeking an experienced and creative storyteller who is passionate about making a difference.

Combining creativity with purpose, you will bring our mission to life through powerful content that connects with families, supporters and donors alike. You will understand how storytelling can inspire action, build communities and deliver measurable impact, helping us reach more people than ever before.

Help Us Tell Stories That Change Lives

At Reuben's Retreat, every story matters.

• We're looking for a passionate, creative and driven Content Creator & Social Media Manager to join our team. This is an exciting opportunity for someone who thrives on creating meaningful content and wants to use their talents to make a genuine difference to the lives of families who have experienced the loss of a child or are caring for a child living with medical complexity.
• Working closely with our General Manager, you will shape how Reuben's Retreat connects with beneficiary families, supporters, donors, fundraisers and the wider community. Through compelling storytelling, engaging social content and innovative campaign creation, you'll help raise awareness, inspire support and showcase the life-changing impact of our work.
• This is a hands-on role for someone who understands how social media works and has the creativity, confidence and initiative to take ideas from concept through to filming, editing, publishing and performance analysis.

What You'll Do

Shape Our Story

• Create, film, edit and publish engaging social-first content across our digital channels.
• Capture authentic moments that showcase the impact of Reuben's Retreat and the experiences of the families we support.
• Produce content that builds awareness, strengthens engagement and inspires action to either refer families or make donations.

Create Compelling Content

• Develop creative concepts, scripts and campaign ideas tailored to different audiences and platforms.
• Produce a mix of short-form video, photography, graphics and written content.
• Create channel-specific assets to support campaigns, events and fundraising initiatives.
• Test new content formats and continuously seek opportunities to improve performance.

Bring Moments to Life

• Capture photography and video content at family events, fundraising activities and community engagements.
• Confidently work both behind and in front of the camera when appropriate.
• Support colleagues, families, ambassadors and supporters in creating authentic, engaging content.

Manage Our Digital Content

• Maintain and grow Reuben's Retreat's social media presence across platforms including Instagram, Facebook, TikTok and LinkedIn.
• Create and manage content calendars aligned to campaigns, events and organisational priorities.
• Repurpose content across social media, email marketing, PR activity and the charity's website.

Build Community and Partnerships

• Develop relationships with families, ambassadors, influencers, supporters and content collaborators.

· Identify opportunities to expand our reach and strengthen our community engagement.

Monitor Performance and Growth

• Track channel performance, engagement and campaign results.
• Produce regular reports with insights and recommendations.
• Monitor emerging trends, platform developments and best practice.
• Use data and analytics to continuously improve content effectiveness and audience growth.

Governance and Safeguarding

• Ensure all content adheres to brand guidelines, safeguarding policies, advertising standards and content usage permissions.
• Handle sensitive stories with compassion, professionalism and integrity.

Essential Experience

• At least two years' experience creating content for social media, either in-house, within an agency, or wider media environment.
• Experience planning, filming and editing short-form video content.
• Experience managing social media channels and creating engaging digital content.
• Excellent copywriting skills with the ability to write in a warm, authentic and audience-focused tone adhering to brand guidelines.
• Experience interpreting performance data and using insights to improve content.

Desirable Experience

• Experience creating paid social or performance-focused creative content.
• Understanding of user-generated content (UGC), campaign testing and creative optimisation.

Personal Attributes

· A natural storyteller with a strong creative instinct.

· Confident bringing ideas forward and taking ownership of projects.

· Comfortable appearing on camera and directing others when needed.

· Highly organised with excellent attention to detail.

· Empathetic and able to work sensitively with families sharing personal experiences.

· Passionate about making a meaningful difference through your work.

• Why Join Reuben's Retreat?

This is far more than a social media role. Every piece of content you create will help families discover support, encourage communities to come together and inspire people to fundraise, donate and champion our cause.

You'll join a passionate team, work within a charity with a powerful purpose and see the direct impact of your creativity every single day. If you're a talented content creator who wants to use your skills to help change lives, we'd love to hear from you.

• To apply, please send your CV and a covering letter outlining why you would be a great fit for this role to Sign in to view email
• Closing Date 30.10.26