Head of Brand Communications Planning - #2552372

Expedia Group


Date: 25/11/2021
City: London, England
Contract type: Full time
Expedia Group

Head of Brand Communications Planning

Expedia Group’s Global Marketing Communications team is dedicated to developing and executing innovative and effective global marketing across our family of brands. Within this organization, the Comms Planning function is responsible for setting the strategic approach for campaigns across our Services brands.

We are seeking an inspiring leader as Senior Director of Comms Planning. An enthusiastic person who can contribute in a team environment and wants to be part of an evolving organisation. This position requires a self-motivated, flexible individual with strong communication and leadership skills.

The role sits at the intersection of ideas and media, partnering closely with the Brand Planners, Creative Directors and media team to ensure our comms ideas are properly integrated across channels. A deep understanding of communications platforms is needed as you will be instrumental in driving the rethinking and reimagining of how Expedia Group communicates to new and existing customers across the world

What you’ll do:

  • Lead day-to-day comms planning across all Expedia Group brands, inspiring a group of strategy, creative, media and brand teams to develop and execute integrated marketing communications efforts for Expedia, VRBO, Hotels.com and our portfolio brands.

  • Partner closely with strategy and creatives so our creative ideas make use of a mix of owned, earned and paid channels.

  • Partner closely with our owned channel teams to ensure that the communication idea is pulled through within social, PR, .com and the app.

  • Partner with the media team to ensure ideas are deployed through the proper mix of paid/owned/earned channels.

  • Help develop consumer journeys for each campaign or activity and articulate them through clear and concise visual presentations.

  • Determine the communications tasks for each campaign and write task briefs that guide messaging and execution tailored for each channel.

  • Create measurable campaign KPI’s.

  • Partner with the Marketing Optimization team to ensure campaigns are being measured, and feed insights and results back into the creative team.

  • Bring an understanding of digital, social and emerging platforms and technologies into the team, regularly and in an inspiring way.

Who you are:

  • A strategist who is both creative and analytical and who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work seamlessly together.

  • You have strategic and critical thinking skills; ability to see the “big picture” while also diving into details.

  • Someone with excellent visual story-telling skills and presentation skills who can communicate effectively, concisely, and tailored to the audience.

  • Adept at using data to make appropriate decisions on trade-offs and prioritization.

  • Resilient and constructive when faced with change, able to shift approaches when needed in response to unexpected events and circumstances

  • Well organized and detail oriented

  • Ambitious personality who is open to helping with any task

  • Ability to work under pressure and deadlines

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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